Yahoo and Bing not only helps to provide excellent search results; they also supply with the sponsored links that we need to generate advertising revenue. Sponsored links are short, relevant text ads, which are placed by companies aiming to sell their products and services to users of the search engine. Companies pay for each click on their sponsored link and every click on these ads generates a few cents of revenue for the search engine.
About 2% of Ecosia searches lead to a click on a sponsored link. Doing a mixed calculation of normal clicks and clicks on sponsored links, Ecosia earns about 0.13 Euro cents per search. Ecosia donates at least 80% of this income to the WWF.
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